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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q 2. How does the marketing of the product or service target customers based on their behavior?

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Being a fast-food chain, McDonald’s target the young couple and young children only because of their eating and purchasing behavior (Mathur, 2017). The young generation does not prefer to cook often, instead they like to order food from fast food restaurants. As Big Mac is enough filling for the day, so the target market is easily attracted towards the product in a proper manner.